Big Pharma Tries New Prescription


Published: August 30, 2011 by RssFeed

[url]http://online.wsj.com/video/big-pharma-tries-new-prescription/99DB1EDC-6717-4342-B8A5-8B3116B84775.html[/url]
Jonathan Rockoff on Lunch Break looks at why Pfizer has moved away from blockbuster drugs, such as Lipitor, in favor of niche drugs that can be brought to market faster and at less cost, and which health plans will pay high prices for.



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